by Christina Fuoco LiveDaily Contributing Writer
Third Eye Blind singer Stephan Jenkins had a hard time relating to the marketing that he's seen for the fight against breast cancer, so he decided to take matters into his own hands.
"My mother is a breast cancer survivor, and because of her illness, I started paying attention to the disease and the way it is sort of marketed to the public," Jenkins said during a phone interview from his home. "It's always done in this pink-ribbon, matronly sort of way."
He added, "It's not a women's issue. It's a son's issue. It's a family issue. In this case, it's my issue."
On Oct. 27, Jenkins and a slew of performers will take the stage for "Breathe," a breast cancer benefit at the Greek Theatre in Los Angeles. Jenkins is producing the benefit in conjunction with Step Up Women's Network in West Hollywood. He said that the name "Breathe" comes from his will to breathe new life into an old fight.
Jenkins explained that his goal is to create "a concert that wasn't on the model of Lilith Fair, but instead was much more wide-angled in its approach. And have all kinds of different bands play."
The lineup includes musicians of all genres pairing up with each other for atypical performances: Crazy Town and Sugar Ray, Nikka Costa and Third Eye Blind, Run DMC's Run with Jurassic 5, among others. R&B star Aaliyah, who recently died in a plane crash, had been scheduled to duet with Seal.
"I wanted all kinds of different musicians to play," said Jenkins. "I liked the idea that it's everybody's music; that it's everybody's issue. Maybe then we wouldn't have all the pink ribbons. Instead, we'd have a different kind of iconography."
This year has been a busy one for Jenkins. He makes his major film debut in "Rock Star," as an arrogant singer who is hired to replace Mark Wahlberg's character in a tribute band.
"I play the guy I hated in high school, the rival singer of a cover band. It was fun, but ... I don't like to look at pictures of myself [as the character]."
Next up is a role in the film "Angelic Tuesday," where Jenkins plays a young fashion designer. He describes it as "an indictment of L.A. culture."
Jenkins is also building a recording studio in San Francisco, where he has begun work on Third Eye Blind's next record.
"It's really very much about spontaneity. I think we're going to make a much more open and kind of immediate record. I think it's going to have a lot more sort of depth as far as the arrangement goes. I can't really describe the sound.
"The last record, the 'Blue' album, was made under a lot of duress. It really was. It was a very tough time for me. Now I feel like I'm really coming into the sun. I don't know how else to describe it."
Jenkins is hoping to make "Breathe" an annual event, one that won't carry a sober vibe.
"We should feel more joy and pleasure in the fact that the fight is engaged," he said.